--- title: About Us | Britannia Bullion description: Real people. Clear standards. Personal responsibility. A British physical-gold business built around understanding what you own, what it costs and how it may be sold. --- [Skip to content](https://www.britanniabullion.com/about-us#main-content) [Call: +44 20 4572 2034](tel:+442045722034) [![Britannia Bullion](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/logo-crisp.webp?width=235&height=175&name=logo-crisp.webp "Britannia Bullion")](https://www.britanniabullion.com/) - [Home](https://www.britanniabullion.com/) - [Our Approach](https://www.britanniabullion.com/our-approach) - Gold - [Why Gold](https://www.britanniabullion.com/why-gold) - [Why Now](https://www.britanniabullion.com/why-now) - [Buying Gold](https://www.britanniabullion.com/buying-gold) - [Selling Gold](https://www.britanniabullion.com/selling-gold) - [Tax Advantages](https://www.britanniabullion.com/tax-advantages) - [Live Pricing & MKT Trends](https://www.britanniabullion.com/live-pricing-mkt-trends) - [About Us](https://www.britanniabullion.com/about-us) - Resources - [Insights](https://offers.britanniabullion.com/blog) - [Case Studies](https://145917567.hs-sites-eu1.com/case-studies) - [Podcast](https://www.britanniabullion.com/podcast) - [In The Media](https://www.britanniabullion.com/in-the-media) - [FAQs](https://www.britanniabullion.com/faqs) - Free Guides - [Beginners Guide To Investing In Gold](https://www.britanniabullion.com/beginners-guide-to-investing-in-gold) - [Company Brochure](https://www.britanniabullion.com/company-brochure) - [The Farmers Guide To Investing In Gold](https://www.britanniabullion.com/farmers-guide-to-investing-in-gold) - [The Great British Banking Betrayal](https://www.britanniabullion.com/the-great-british-banking-betrayal) - [The Beasts Series](https://www.britanniabullion.com/the-beasts-series) - [Gold Products](https://shop.britanniabullion.com/) [Start a conversation](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLL67YmIxDE5BOBykXJASBZ1Br9wqbzoT3YjA9TYH4gzMGnS5%2FgNv5tIcVKcYtSFBzkzqsZ7x9hedI1%2FSjh7cYTnxEnncNOzAx%2Bh8aP4R9gytSDizysh9TIQLId5ulORJh1xVsrVqJ4J3VND5EgqkMX9pgZpCVMjEui7sL88dXVx1c53FW3dE0MM4Eyv1g9v7iI40CpGLyawhD%2FdjxB2aFVtdDc4KSRTANV8wAtbyBN%2BzQ%3D%3D&portalId=145917567) - [Home](https://www.britanniabullion.com/) - [Our Approach](https://www.britanniabullion.com/our-approach) - Gold - [Why Gold](https://www.britanniabullion.com/why-gold) - [Why Now](https://www.britanniabullion.com/why-now) - [Buying Gold](https://www.britanniabullion.com/buying-gold) - [Selling Gold](https://www.britanniabullion.com/selling-gold) - [Tax Advantages](https://www.britanniabullion.com/tax-advantages) - [Live Pricing & MKT Trends](https://www.britanniabullion.com/live-pricing-mkt-trends) - [About Us](https://www.britanniabullion.com/about-us) - Resources - [Insights](https://offers.britanniabullion.com/blog) - [Case Studies](https://145917567.hs-sites-eu1.com/case-studies) - [Podcast](https://www.britanniabullion.com/podcast) - [In The Media](https://www.britanniabullion.com/in-the-media) - [FAQs](https://www.britanniabullion.com/faqs) - Free Guides - [Beginners Guide To Investing In Gold](https://www.britanniabullion.com/beginners-guide-to-investing-in-gold) - [Company Brochure](https://www.britanniabullion.com/company-brochure) - [The Farmers Guide To Investing In Gold](https://www.britanniabullion.com/farmers-guide-to-investing-in-gold) - [The Great British Banking Betrayal](https://www.britanniabullion.com/the-great-british-banking-betrayal) - [The Beasts Series](https://www.britanniabullion.com/the-beasts-series) - [Gold Products](https://shop.britanniabullion.com/) [Start a conversation](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLL67YmIxDE5BOBykXJASBZ1Br9wqbzoT3YjA9TYH4gzMGnS5%2FgNv5tIcVKcYtSFBzkzqsZ7x9hedI1%2FSjh7cYTnxEnncNOzAx%2Bh8aP4R9gytSDizysh9TIQLId5ulORJh1xVsrVqJ4J3VND5EgqkMX9pgZpCVMjEui7sL88dXVx1c53FW3dE0MM4Eyv1g9v7iI40CpGLyawhD%2FdjxB2aFVtdDc4KSRTANV8wAtbyBN%2BzQ%3D%3D&portalId=145917567) ![The Britannia Bullion team in the office](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/about-us-team.webp?width=1920&height=1088&name=about-us-team.webp) About Britannia Bullion # Real people. Clear standards. Personal responsibility. A British physical-gold business built around a simple belief: you should understand what you own, what it costs and how it may be sold—before you decide. [Meet the people behind the business](https://www.britanniabullion.com/about-us#leadership) A small team by design ## Direct access. Clear ownership. No corporate distance. 01 ### People you can speak to Real conversations with people who know the market and remain close to your case. 02 ### Responsibilities clearly defined Analysis, client leadership and operations each have a named person accountable. 03 ### Support beyond purchase Questions about ownership, storage or future sale do not end at delivery. Why we exist ## Physical gold deserved a more personal standard. Britannia Bullion was created to combine market experience with a straightforward private-client service. Buying physical gold can involve unfamiliar products, live pricing, premiums, storage decisions, tax considerations and future-sale questions. Too often, those details are hidden behind jargon or reduced to a simple sales message. Our role is to slow the decision down, explain the practicalities and arrange the ownership route carefully when—and only when—the client is ready. 01 ### Explain first Purpose, product, price, ownership, storage and exit should be understood before action. 02 ### Execute carefully Verification, payment, sourcing and delivery are handled through a defined process. 03 ### Stay accountable The relationship continues through questions, updates, valuation and future buyback. Privately owned. Purposefully focused. ## Built around your goals. Grounded in physical ownership. British identity ### Based and registered in the UK Serving British clients with a long-term perspective. Physical focus ### Coins, bars and direct ownership No attempt to make gold something it is not. Clear commercials ### Price and costs explained Including product premium, storage and future-sale terms. Relationship led ### Support from real people Before, during and after the transaction. Montford Group Ltd trading as Britannia Bullion · Company no. 16332341 · Incorporated in England and Wales on 21 March 2025. Meet the leadership ## The people accountable for the standard. Different responsibilities, clearly defined—working together across every stage of the client journey. ![Kane White](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/kane-white.webp?width=1200&height=900&name=kane-white.webp) ### Kane White Founder & Chief Executive Sets the strategic direction of Britannia Bullion, leads client and sales standards and oversees business growth and investment strategy. Accountable for - Strategic direction - Client leadership - Business growth ![Matthew Jones](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/founder-portrait.webp?width=1200&height=900&name=founder-portrait.webp) ### Matthew Jones Co-Founder & Precious Metals Analyst Leads market and economic analysis, client education and the development and training of the sales team. Accountable for - Analysis - Education - Sales standards CW ### Casey White Co-Founder & Director of Operations Oversees the operational detail behind every transaction—from AML and payments through stock control, customer service and logistics. Accountable for - Operational control - Customer experience - Order fulfilment One client journey ## Different responsibilities. One standard. From market explanation to verification, payment, stock and delivery, every stage has a named person accountable. That continues after the sale. What sits behind the service ## Specialist relationships. Clear responsibilities. A personal service still requires professional infrastructure at every stage. 01 ### Wholesale sourcing Access to established specialist counterparties, including Gerrards—an LBMA member and authorised Royal Mint distributor. 02 ### Secure storage routes Options can include specialist allocated storage through Malca-Amit and Brink's, subject to the client's chosen arrangement. 03 ### Insured delivery Where delivery is chosen, orders are arranged with tracking and appropriate insurance through the delivery process. 04 ### Future liquidity Valuation and buyback options are considered from the outset—because ownership should include a clear route out. Speak with the people responsible ## Start with a conversation—not a commitment. Ask the questions that matter, understand the practicalities and decide in your own time. [Start a conversation](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLL67YmIxDE5BOBykXJASBZ1Br9wqbzoT3YjA9TYH4gzMGnS5%2FgNv5tIcVKcYtSFBzkzqsZ7x9hedI1%2FSjh7cYTnxEnncNOzAx%2Bh8aP4R9gytSDizysh9TIQLId5ulORJh1xVsrVqJ4J3VND5EgqkMX9pgZpCVMjEui7sL88dXVx1c53FW3dE0MM4Eyv1g9v7iI40CpGLyawhD%2FdjxB2aFVtdDc4KSRTANV8wAtbyBN%2BzQ%3D%3D&portalId=145917567) [+44 20 4572 2034](tel:+442045722034) In the media ## Where our work has been featured - ![The Times](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/media-the-times-optimised.webp?width=210&height=88&name=media-the-times-optimised.webp) - ![newbusiness.co.uk](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/media-new-business-optimised.webp?width=210&height=88&name=media-new-business-optimised.webp) - ![Always Finance News](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/media-always-finance-news-optimised.webp?width=210&height=88&name=media-always-finance-news-optimised.webp) - ![CityNews](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/media-citynews-optimised.webp?width=210&height=88&name=media-citynews-optimised.webp) - ![UK Business News](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/media-uk-business-news-optimised.webp?width=210&height=88&name=media-uk-business-news-optimised.webp) - ![Kitco News](https://www.britanniabullion.com/hs-fs/hubfs/britannia-bullion-theme/media-kitco-news-2-optimised.webp?width=210&height=88&name=media-kitco-news-2-optimised.webp) Physical Gold · Wealth Protection A British gold consultancy helping clients decide whether physical gold has a role in protecting what they have built. [+44 20 4572 2034](tel:+442045722034) Navigate - [Why Gold](https://www.britanniabullion.com/why-gold) - [Why Now](https://www.britanniabullion.com/why-now) - [Our Approach](https://www.britanniabullion.com/our-approach) - [Buying Gold](https://www.britanniabullion.com/buying-gold) - [Selling Gold](https://www.britanniabullion.com/selling-gold) - [Insights](https://offers.britanniabullion.com/blog) - [About Us](https://www.britanniabullion.com/about-us) - [Contact Us](https://www.britanniabullion.com/request-a-consultation) Speak with us [Start a conversation](https://cta-eu1.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLL67YmIxDE5BOBykXJASBZ1Br9wqbzoT3YjA9TYH4gzMGnS5%2FgNv5tIcVKcYtSFBzkzqsZ7x9hedI1%2FSjh7cYTnxEnncNOzAx%2Bh8aP4R9gytSDizysh9TIQLId5ulORJh1xVsrVqJ4J3VND5EgqkMX9pgZpCVMjEui7sL88dXVx1c53FW3dE0MM4Eyv1g9v7iI40CpGLyawhD%2FdjxB2aFVtdDc4KSRTANV8wAtbyBN%2BzQ%3D%3D&portalId=145917567) ![Information Commissioner's Office](https://www.britanniabullion.com/hubfs/britannia-bullion-theme/ico-logo.webp) [Terms & Conditions](https://www.britanniabullion.com/terms-conditions)[Cookie Policy](https://www.britanniabullion.com/cookie-policy)[Privacy Policy](https://www.britanniabullion.com/privacy-policy)[Price Promise Guarantee](https://www.britanniabullion.com/price-promise-guarantee) © 2026 Britannia Bullion MONTFORD GROUP LTD | Reg. No 16332341 | The information in this article is for educational purposes only and does not actually constitute financial advice. Past performance is not indicative of future results. The value of investments can fluctuate, and you may not recover the amount originally invested. Tax treatment depends on individual circumstances and may be subject to change. If you are unsure, please seek independent financial advice.