--- title: There’s a Reason We Don’t Poke Bears, And why gold may be your strong - Britannia Bullion description: "I’ve never thrown a rock at a hornets’ nest I’ve never swum with sharks And I’ve never poked a bear All for the same reason: you don’t provoke what you can’t control So it’s hard to make sense of Ukraine’s latest strategy, bombing airfields deep inside Russia, targeting planes that never crossed their border. Bold? 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Bold? Definitely. Strategic? Maybe. But one thing’s for sure: it raises the stakes Because the real question is what do they expect Russia to do in return? The danger of desperation Ukraine isn’t just short on ammunition or soldiers. It’s running low on something even more critical, attention. The world’s tired. Headlines have shifted. People have moved on But escalation grabs attention. A bombed runway. A brutal counterstrike. A civilian tragedy. These events pull NATO closer, stir public outrage, and most importantly, open up fresh funding It’s not a conspiracy. It’s just politics. When you’re fighting for survival and for budget, provocation becomes a tool What happens next? Every escalation risks miscalculation. And in a conflict like this, one wrong move, a missile landing too far west, a NATO country hit by mistake, could trigger something much bigger Markets won’t wait for confirmation. They react to tension.  When things heat up: Stock markets fall Currencies shake Oil and commodity prices climb And gold surges Because gold doesn’t rely on governments, banks or treaties. It just exists. Outside the system. Immune to collapse, inflation or sanctions Gold is the asset of last resort [![1-1](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/145917567/interactive-394298115258.png)](https://www.britanniabullion.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKQ%2B3H3ZAPLp13o3rWJucfbhCKdgFrcYvtauMYwTShPaHCRLeyGbPGTOvKTC90E%2Fff3JF2iUeoiqDFZ0ULsoKFiSKrq4ibVhfhD7kybS3SPt9S6ODDNgDoO2tcWU7YYlZPYkKziubKpzQzY53iGIJEb%2BDUlUH%2Frz%2FroiPfDrn8NgvDsxS%2FE3oi8GFvAhW0K4n9saOc2adY4We4pI73r1zR2Mc%2Fwcnz3W%2B3IU2wjsIlt8J46mlrG&webInteractiveContentId=394298115258&portalId=145917567) In every major war, gold has done one thing, held its ground. Not because it grows, but because everything else shrinks, trust, money, stability When the world feels like it’s unravelling, gold doesn’t panic. It protects If we’re edging closer to a broader conflict, and this week’s headlines suggest we are, then gold isn’t just a smart move. It’s insurance We don’t poke bears for a reason But if someone else does, it’s worth having something that can’t be mauled Consider gold… [https://offers.britanniabullion.com/guide-to-investing-in-gold](https://offers.britanniabullion.com/guide-to-investing-in-gold)   | Matthew Jones Co-Founder Precious Metals Analyst Britannia Bullion | 0204 572 2034 07366 316 513 matthew@britanniabullion.com www.britanniabullion.com | | --- | --- | | | | | ![](https://ci3.googleusercontent.com/meips/ADKq_NZATKAI01OalKrQfDFKQTC9PHIcKCQ6615vhJoYynT9bkr-JP0_HtBDvWdEQqHqfpu4YzYq=s0-d-e1-ft#https://i.imgur.com/yKH4unZ.png) | | | Britannia Bullion is part of Montford Group Ltd, registered in England & Wales under Company Number: 16332341. Gold Bidder does not provide financial or investment advice. The information in this email is for informational purposes only and should not be considered as financial, investment, or legal advice. 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